With designs as wide-ranging as the spectrum of colours they come in – along with price tags that won’t stop a lady in her tracks – Perllini and Mel bags are all the rave today.
Perllini made its debut back in 1994 at major department stores in Singapore, a brand conceptualised by its founder May Goh during her years admiring high fashion in the Big Apple. This was followed by the launch of Mel in 2000 to complement Perllini in the casual bag segment. As Mel’s popularity continued to soar, Mel Accessories was created in end-2003, offering ladies head-to-toe fashion with a comprehensive line up of sunglasses, fashion costume jewellery, scarves and a wide selection of charms. Besides Singapore, Perllini and Mel products are now marketed in Thailand, Fiji and other parts of the world.
Created and marketed by JM Collective, Perllini and Mel speak a language women in general understand. They talk about style, affordability, and most of all, the power to make them look good. Endowed with a good intuition for staying ahead of trends and a good relationship with its manufacturers, JM Collective envisions itself as a market leader in the everyday bag segment, empowering a woman to experiment with different styles and thus bringing out the best in her.
JM Collective looks forward to further strengthen its understanding of consumer needs and preferences, and its ability to deliver coveted designs affordably and in high quality. With the good design and business sense of its founder, Perllini and Mel certainly look set to have more pleasant surprises in their big bags of ideas.